You don’t come to Fernie to shop. At least, that’s the assumption.
Most people know Fernie for its snow-covered peaks, winding bike trails, and deep winter powder. Still, the shopping scene downtown is just as memorable as the mountains.
With over 100 independent shops in Fernie, retail is a big part of the town’s character. From soft toys and small-batch cheeses to extreme downhill bikes and top-quality backcountry gear, there’s a store here for almost every interest.
So no, you probably didn’t come here to shop. But once you start, you’ll be glad you made the time.
Consider this your guide to the best of shopping in Fernie, BC. Below, we’ll talk about several local shops in Fernie, what makes each one different, and why shopping is one of the more surprising things to do in Fernie.
Clothing & Lifestyle Boutiques in Fernie
In Fernie, clothing needs to work for the weather. Locals mix practical outdoor gear with well-made basics and a few standout pieces from small, independent brands.
If you’re looking for smart layering pieces or souvenirs for loved ones back home, these clothing shops in Fernie are a great place to start.
Coal Town Goods
Coal Town Goods is part boutique, part modern general store. You’ll find Canadian-made apparel, simple lifestyle goods, and home items that reflect Fernie’s balance of style and substance. Everything here feels useful and intentional, and the shop puts a lot of effort into supporting small-scale artists.
No.3 Boutique
No. 3 Boutique leans into minimalist fashion and mountain-ready layering. Their racks are filled with neutral tones, natural fibres, and versatile pieces from independent Canadian labels.
Freyja
For something breathable and unique, try Freyja. The store has an incredible collection of beautiful bamboo layers, along with similar body-friendly fabrics that move well and wear even better.
Look out for their oversized sweaters, cool jackets, and everyday beauty essentials. You can easily walk out with a full look, head to toe.
Gear Shops for Outdoor Adventures
Chances are, you came to Fernie for the outdoors. But even the most organised traveller can forget a glove, a layer, or something you didn’t realise you’d need.
Fortunately, Fernie’s bike shops and gear stores are ready for it. Most are run by locals who know the trails, slopes, and backcountry firsthand, and they can offer advice tailored to the activity you’re planning.
GearHub Adventure Rentals
GearHub calls itself Fernie’s favourite spot for mountain bikes, snowboards, stand-up paddleboards, and more. We’d have to agree.
The staff spend their free time on the same trails and slopes you came to explore, so they’ll make sure your gear matches both the terrain and conditions. Along with rentals, the shop carries a fantastic range of outerwear, accessories, and trail-ready essentials in its retail section.
Straight Line Bicycles
Straight Line Bicycles is a first stop for local riders. They offer one of Fernie’s finest selections of bikes, featuring top brands such as Santa Cruz, Giant, Transition, Forbidden, Norco, and We Are One.
Furthermore, the shop stocks parts, gear, and apparel from names like Shimano, SRAM, Chromag, Maxxis, Troy Lee Designs, Dharco, and 7mesh. They also have experienced staff ready to answer your questions or help with repairs.
The Guide’s Hut
Easily one of the best places for alpine and backcountry essentials, The Guide’s Hut carries premium brands like Arc’teryx, Patagonia, Black Diamond, and MSR. You’ll also find maps, guidebooks, and technical apparel designed for Fernie’s unpredictable conditions.
Ski Base
Ski Base is the local standby for winter sports and outdoor essentials. They carry high-performance skis, bikes, footwear, apparel, and everything in between. Beyond gear, their expert repair services can help keep your bike tuned and ready for wherever the road takes you next.
All four shops are just a short trip from Fernie Fox Hotel. So, if you realise you’ve forgotten something for the trail, it’s an easy errand to run. Guests can grab one of our free e-bikes and zip around town. There’s no need to pull the car back out once you’re settled in.
Artisan Shops, Galleries & Handcrafted Finds in Fernie
Many of the best local shops in Fernie offer a window into the town’s artistic spirit, and a few one-of-a-kind finds to go with it.
Fernie Arts Co-Op
Run by a collective of local artists, Fernie Arts Co-op is a great place to experience the town’s creative side up close. The space features work from over 40 regional makers, including pottery, jewellery, paintings, photography, fibre art, and handmade cards. Every piece has its own story, and you could also meet one of the artists while you’re browsing.
Drift & Sonder
Drift & Sonder is deeply committed to quality, sustainability, and well-designed everyday items. The shop is filled with thoughtfully curated homewares, lifestyle essentials, and grooming products.
There’s also a full refillery stocked with sustainably sourced, low-waste beauty and household items. It’s a great option if you’re looking to reduce packaging and shop more consciously.
Soco Soaps
If you love natural skincare or just appreciate a well-made local product, Soco Soaps is worth a visit. Everything is made in small batches using high-quality ingredients and no unnecessary additives.
The shop is full of colourful soaps, bath bombs, lotions, shampoo bars, and body butters: simple, effective products that are as enjoyable to use as they are to gift.
Markets and Seasonal Pop-Ups
For a true taste of Fernie’s community spirit, you must explore the local markets and seasonal pop-ups.
The Fernie Mountain Market runs on Sundays in the summer at Rotary Park. Local farmers, bakers, and artisans come together with fresh produce, crafts, and live music. It’s a great chance to meet people, find unique treats, and stock up on snacks for your adventures.
In winter, Fernie goes all out with holiday pop-ups and special markets. Expect handmade ornaments, baked goods, and a fun, festive vibe.
Several Fernie Fox Hotel guests choose their travel dates to match up with market days, so they can browse, buy gifts, and feel part of the community.
Tips for a Better Shopping Experience
A little planning can make your Fernie shopping experience even better.
Start early in the day for the best selection, especially at boutiques and markets where items can go quickly. Feel free to ask locals (or the staff at Fernie Fox Hotel) about shop hours or seasonal specials; they’ll often point you toward hidden gems.
Bring a reusable bag if you have one. Many stores focus on sustainability and appreciate the effort. And remember, supporting small businesses doesn’t always mean spending big. Even a small purchase helps keep Fernie’s independent shops open.
Where Mountain Charm Meets Unique Finds
Every small business in Fernie adds something meaningful to the town. Together, they create a shopping experience that’s personal, welcoming, and deeply connected to the community.
Running a small business takes real commitment, especially in a mountain town. When you shop local, you’re helping these businesses thrive and continue doing what they do best. If you’re visiting for the slopes, the trails, or just a quiet escape, set a little time aside for the local shops too.
Once you’re ready to relax, head back to your home base at Fernie Fox Hotel. As a hotel in downtown Fernie, our central, comfortable space puts you close to everything Fernie has to offer. Book your room online or get in touch. We’re always happy to help.
FAQs About Shopping in Fernie
1) What are the best places to shop in Fernie, BC?
Some of the best places for shopping in Fernie, BC, include Coal Town Goods, Freyja, GearHub Adventure Rentals, and the Fernie Arts Co-op. Downtown Fernie shops have everything from clothing and outdoor gear to unique gifts and artisan finds.
2) Are there any locally made or artisan products in Fernie?
Yes, Fernie has a strong artisan community. Visit the Fernie Arts Co-op, Drift & Sonder, or Soco Soaps for locally made jewellery, pottery, bath products, and crafts you won’t find elsewhere.
3) Where can I buy outdoor gear in Fernie?
We highly recommend Fernie bike shops and outdoor retailers like GearHub Adventure Rentals, Straight Line Bicycles, The Guide’s Hut, and Ski Base. These Fernie ski shops offer gear, rentals, and expert advice for any mountain adventure.
4) Is Fernie’s shopping district within walking distance of Fernie Fox Hotel?
Yes, downtown Fernie shops are just a short walk or quick e-bike ride from Fernie Fox Hotel. Staying at our hotel near downtown Fernie puts you within easy reach of local shops, restaurants, and attractions without using your car.
5) What time of year is best for shopping in Fernie?
Shopping in Fernie is enjoyable year-round. Summer offers vibrant markets and pop-ups, while winter brings festive holiday shopping and special events. Plan your visit around local markets or seasonal sales for the full Fernie shopping experience.
